Formulated to meet the requirements of all adult dogs with a general lifestyle. Perfect for owners who wish to feed a dog food that meets the requirements of a Premium dog food without compromising in quality whilst however ensuring optimal affordability.




Ground corn*, chicken and pork meat meal, rice (6% min), chicken & ostrich fat, (with mixed tocopherols), wheat bran, corn gluten, yeast (including beta-glucans), mannan-oligosaccharides, hydrolysed chicken liver, Vitamins & Minerals (including Vitamin E, A, D3, K3, B1, B2, B12, B6, Calcium pantothenate, Biotin, Choline Chloride, Niacin, Folic acid, Zinc sulphate, Copper sulphate, Ferrous sulphate, Manganese Sulphate, Selenium); glucosamine, yucca schidigera extract. *May contain GMO.



Balanced levels of exclusively imported high quality protein with the high inclusion levels of rice and bovine free fats and oils, allows for a healthy lifestyle for all adult breeds and sizes of dogs. 

A general size kibble with exceptional palatability makes it an ideal for households where dogs of different sizes needs to be fed a single high quality, yet affordable diet. 

The addition of Chitosan further support kidney health by absorbing Phosphates.

A policy of lower profit margins subsidises the price of this dog food that offers unsurpassed value for money, in these difficult economic times. 

Sizes Available:




Feeding Schedule: