To be an exclusively Vet-owned company, that  strive to serve our profession to the best of our ability, whilst ensuring a reasonable profit for our Veterinary stakeholders but in doing so, always placing the needs of our patients first.  

To develop and supply scientifically formulated, high quality, Equine and Pet products and Pet foods to the Veterinary profession.

To constantly innovate and develop products that are founded on international standards.

''Until one has loved an animal a part of one's soul remains unawaken" - Anatole France